Description |
The Nielsen Company employs advanced data collection methodologies and measurement science to help businesses turn new and traditional sources of data into customer intelligence to better manage their brands, launch and grow product portfolios, optimize their media mix and establish meaningful customer relationships. Nielsen is the world's leading marketing and media information company. We're passionate about measuring and analyzing how people interact with digital platforms, traditional media and in-store environments - locally as well as globally. We provide the most complete understanding of how consumers get information, consume media and buy goods and services. Above all else, our ongoing commitment is to align our business with our clients' needs to ensure they have a competitive edge in an expanding global economy. The privately held company is active in more than 100 countries, with headquarters in New York, USA.
The Nielsen Company, the world's largest provider of syndicated consumer research to the telecom and mobile media markets, is seeking a Director of Marketing & Communications for its Telecom Practice. This position is based at either The Nielsen Company's headquarters in New York City or the Telecom Practice's headquarters in San Francisco.
Role Description
The Director of Marketing & Communications will have a dual reporting relationship to the CEO of The Telecom Practice and the Senior Vice President of Digital Communications for The Nielsen Company. This is a matrix-management role requiring strong influence and teamwork skills and does not have any direct reports.
- Develop the global brand and communications strategy for the Telecom Practice that supports sales goals and strategic objectives;
- Build comprehensive workflow and staffing plan to support the execution of this strategy - PR, website, collateral, speaking events, etc...
- Personally lead PR and communications activity for the Telecom Practice, build relationships with key press contacts;
- Function as a senior member of The Nielsen Company communications team.
- Engage with the functional specialist teams within the corporate communications group
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Requirements |
- Experience in mobile communications, Internet, digital media is required;
- Experience with market research/information companies is strongly preferred;
- Must demonstrate the capacity to work with complex data;
- Very strong written and oral communications skills;
- 5 - 10 years in combined corporate or agency communications;
- Experience developing and successfully executing communications plans from scratch;
- Ability to educate and coach business leaders;
- Track record of recruiting and leading strong teams.
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